On average at least 2500 minutes are used by consumers to browse through Instagram annually. With search numbers many businesses have opened Instagram pages to use it as a marketing tool. Instagram has been used to boost sales numbers as well as improve on the engagement of business.
Using Instagram for a business has the following benefits. If you’re looking for a way to increase the engagement between customers and businesses should consider using Instagram. When you increase the number of engagements you have online you increase the number of sales you will record you can post a photo on the Instagram page and this will attract potential buyers to you preach therefore improving engagement ratings.
Another way Instagram can benefit a business is by increasing the number of followers you have for your brand. Instagram usually focuses on the use of photos to send a message to your audience where customers can interact with you by liking commenting or viewing stories. You can also increase the number of people who visit your Instagram page by having more interaction and your page.
For a majority of businesses linking their websites and blogs to the Instagram page is quite common. You will notice that you will have more click-through rates to website especially if you have a photo that is engaging on Instagram. By having customers click on the links to your website or blog will have an increased in traffic.
You can standard from competition by having an Instagram page. If you’re looking for a way to reach out to your intended audience then you can do so by posting advertisements on Instagram as it is not oversaturated.
By having an Instagram page for your business you have it easier to advertise your products or services. Whenever you post a photo online then it can be considered as free advertisement since you get to Showcase your products and services. If you intend to reach more people online then you should consider getting a paid promotion on Instagram where you can who are supposed to get to more people. You can also schedule posts to go up whenever you have your potential customers most active online making it easier for them to see you posts.
You contract your Instagram leads easily and identify the areas which direct most traffic for your business by looking in the app. You can also get information about link clicks and where they came from as well as the time they happened and this is essential information especially for calculating return on investment. With an Instagram page for your business it becomes easier for you to reach out to more customers online.